Milan on the catwalk

You hate when somebody is dictating you how to dress or what to choose from your wardrobe, don’t you? You always know what color suits you best and what piece of cloth goes better with the event you will be attending. But have you ever thought that this control you think you have over your tastes is actually a false impression. Let me tell you that all your so called ‘personal choices’ are indirectly influenced by a place where fashion is a way of life and imagination a tool of creation. This place has been simply called Milan or the ‘Big Brother’ of your style. Therefore let’s put Milan on the catwalk and try to find all of its secrets.

Fashion and design

Milan is considered one of the most important fashion capitals of the world, along with the amazing Paris and New York. This city’s passion for fashion and design started back in the Middle Age and developed in the Renaissance period, having influenced even the choice of its name, ‘Milan’ standing for the English ‘milaner’, meaning luxury cloth, jewellery and high quality hat.

In 2009 it was declared the top economic and media global capital of fashion, hosting breathtaking headquarters of the famous fashion houses such as Valentino, Gucci, Versace, Prada and Dolce&Gabbana.There is nothing that you could wish for that you cannot find here.

Shopping and window-shopping

There are two basic and quite common activities that you can do once you’ve reached Milan, each one depending on your budget: shopping or window-shopping. If the first one is relaxing and satisfying, the latter could develop big frustrations and anxious, even depressing moods. So beware, if you are travelling on a low budget stay away from the shopping area in Milan, otherwise you might get back home with a broken heart.

Shops in Milan are usually open from 9am to 8pm, with one hour lunch break that usually takes place somewhere around 1pm to 3pm. In weekend they tend to close earlier and many of them do not open on Monday. However you will find late-night shopping every week on Thursdays.

The best area to start your shopping day would be between Via Manzoni and Via Montenapoleone , Via della Spiga and via Sant’Andrea. If you are looking for a department store, then search for La Rinascente, a famous eight floor place, located in central Milan, opposite to Duomo.

Window-shopping can be avoided in January and July, when major sales and large discounts are held in Milan. Just plan your visit wisely and you will not have any possible frustrations.

Milan on the catwalk might seem unattainable; however once you’ve learnt its tricks you will realize that its glamour is actually made of small and simple pieces.

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